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The Monopoly Clock

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he Monopoly Clock tracks the count-down to the final and complete monopolization of the technology and communications industries by Microsoft, and the midnight hour for consumer choice. The Monopoly Clock is advanced or retreated on regular intervals depending on related events.

12 May 1998
After seven months characterized by a series of tortured and arcane legal maneuvers, the U.S. Department of Justice has failed to gain any substantial traction in its antitrust case against Microsoft. The courts handed government lawyers a notable setback when they voided Judge Jackson's injunction blocking distribution of Windows 98.

The investigation has brought to light some embarassing and revealing internal company documents, and caught Microsoft officials in some ludicrous and contradictory statements. Overall, the past few months have been the worst in the company's history in term of public relations, and the public's opinion of the company has declined accordingly.

If the past few months prove anything, however, it's that Microsoft is now virtually impervious to bad news in the public relations arena -- the company's ensnarement of the marketplace is now that complete. Despite the bad press and the likelihood of a broadened antitrust investigation, time clearly favors Microsoft, and the company's legal team has apparently mastered the art of delay. The efforts of those pesky government lawyers notwithstanding, it's full steam ahead for Microsoft, and the Monopoly Clock moves forward one minute, to 11:55 PM.

27 October 1997
U.S. Attorney General Janet Reno announces that her Justice Department had filed charges against Microsoft accusing the company of violating a 1995 consent decree prohibiting Microsoft from "tying" the sale of products to the sale of operating system software. In this instance, they stand accused of required clone manufacturers to preload Internet Explorer as a condition of licensing Windows 95 for their products. A one million dollar a day fine was imposed by Reno's agency, which bluntly referred to Microsoft's practices as an "abuse of monopoly powers."

This filing represents the culmination of a nearly seven-year investigation into the company's activities by the Justice Department, and potentially the most significant setback for Microsoft in the company's history. At a minimum, these events suggest a renewed willingness on the part of the Justice Department to enforce antitrust laws.

However dramatic, this move carries with it substantial risks: A failure by the courts to uphold these charges would likely result in a virtual termination of the on-going investigations into Microsoft's business practices. Accordingly, the Monopoly Clock has been retreated one minute to 11:54 PM, pending the court's ruling.

8 August 1997
At the MacWorld Expo in Boston, Apple co-founder and keynote speaker Steve Jobs dropped a bombshell: Microsoft would be investing $150 million in the company, the two companies agreed to unspecified patent sharing, and Apple agreed to place Microsoft's Internet Explorer browser in a "default" position on future OS releases. Microsoft also pledged to support the Mac platform with future software releases and the companies will cooperate on Java development. While the $150 investment is virtually inconsequential from a financial standpoint (it mainly represents the settlement of ongoing patent disputes), the technology sharing and Internet Explorer aspects of the deal may have a significant impact on future consumer choice. Whatever the immediate term advantages may be for either Apple or Microsoft, as a matter of general principle, it is difficult to find a silver lining for consumers when two big companies become so intimate, especially if one of those companies is Microsoft. As a result, the Monopoly Clock moves forward one minute, to 11:55 PM.

16 June 1997
Hot on the heals of its acquisition of WebTV for $425 million and the $1 billion investment in the cable giant Comcast, Microsoft this month announced the J/Direct initiative. The WebTV and Comcast deals signal Microsoft's determination to dominate all aspects of information technology, from publication to delivery. J/Direct is the keystone in Microsoft's strategy to neutralize Java as a cross-platform application development tool. Taken together, these events warrant advancing the Monopoly Clock one minute closer to midnight, to 11:54 PM.

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©1997 Moral Highground Productions

first posted: 22 June 1997
last revised: 13 May 1998